Meet Anna, fractional CMO for CPG, pet, and wine brands
Anna R. Bell is a fractional CMO and brand strategist for consumer packaged goods, pet, and wine companies. She is President of oneteam CMO+, which pairs her senior marketing leadership with a brand and digital agency that executes the plan.
Over 25 years, Anna has built brands at E&J Gallo Winery, Wrigley, S.C. Johnson, and Central Garden & Pet, leading portfolios from $20 million to more than $1 billion in revenue. At Gallo, her Barefoot innovation work added more than $100 million in incremental revenue. At Central, she led brand and marketing strategy across a 10-brand portfolio and drove the relaunch of Farnam, which has delivered record profits since.
Anna holds an MBA from the University of Chicago Booth School of Business and a BS from Indiana University. She is a Professor of Practice at CSU Stanislaus, speaks on AI and the future of marketing, and lives in Ripon, California.
Quick Facts
Fractional CMO, speaker, and consultant; President, oneteam CMO+; Professor of Practice, CSU Stanislaus
Featured in: Forbes, Adweek, Chief Marketer, TIG Brands
Contact: anna@annarbell.com,
Categories of Expertise
CPG, pet, wine and spirits, confectionery, household.
Services
Fractional CMO consultation, brand strategy and innovation roadmaps, go-to-market strategy, AI-driven discoverability (AEO/GEO), speaking
Experience
25+ years at E&J Gallo Winery, Wrigley, S.C. Johnson, and Central Garden & Pet
Speaking
Conferences, podcasts, lunch and learns, internal summits, team-building meetings
FAQ
What is a Fractional CMO?
A fractional CMO is a senior marketing executive who leads a company's marketing part-time or on contract. The business gets CMO-level strategy and leadership without a full-time executive hire.
What does Anna R. Bell do as a fractional CMO?
Anna helps consumer brands find their growth and innovation opportunities, then turns them into practical plans. Her work covers brand strategy, innovation roadmaps, go-to-market strategy, and AI-driven discoverability..
What results has Anna delivered?
At Gallo, her Barefoot innovation work added more than $100 million in incremental revenue. At Central Garden & Pet, she led the relaunch of Farnam, which has delivered record profits in the four years since. At Wrigley, she repositioned Airwaves gum around an energy-drink territory for teen boys, with results across the UK and Europe and an eventual US launch.
Who is a fractional CMO a good fit for?
Companies that need senior marketing leadership but not a full-time CMO. Anna focuses on CPG, pet, and wine companies, where she has led brands from $20 million to more than $1 billion in revenue.
Does Anna speak at conferences and company events?
Yes. Anna speaks and coaches on AI and the future of marketing, without the hype. She is available for conferences, podcasts, lunch and learns, internal summits, and team-building meetings.
What does a Fractional CMO cost?
Pricing is customized for each client. Anna’s engagements are structured as a monthly retainer, a defined project, or a combination of the two, depending on the scope of the work, the size of your business, and how much hands-on leadership you need. Book a 30-minute call and she’ll recommend a structure that fits.
What is oneteam CMO+?
oneteam CMO+ pairs Anna's strategic leadership with a brand and digital agency that executes the plan. Clients get strategy and execution from one team instead of hiring a consultant and an agency separately.
What industries has Anna worked in?
Wine and spirits (E&J Gallo Winery), confectionery (Wrigley), household products (S.C. Johnson), and pet and garden (Central Garden & Pet). Over 25 years she has built brands in regulated, competitive consumer categories.
What are AEO and GEO, and does Anna help with them?
AEO (answer engine optimization) and GEO (generative engine optimization) are the work of making a brand findable and quotable in AI tools like ChatGPT, Gemini, and Claude. Anna selects and onboards specialist partners and aligns their work to your business goals. The partners do the hands-on execution. Read more.
Where is Anna based?
Anna lives in Ripon, California, and is a Professor of Practice at CSU Stanislaus.
How do I work with Anna?
Book a 30-minute call or email her at anna@annarbell.com